Internet technologies dominated by cloud, mobile, social and big data are reshaping the Chinese market, and its impact will continuously deepen as time goes on, technology matures and is applied. Both the enterprise and consumer markets have been affected in some way. With the development of market economy, product competition tends to be homogeneous, and the customer requirement continues to upgrade. In this background, the Internet technology makes emerging enterprises develop rapidly and expand vigorously, promoting the digital transformation of enterprises in the time of stock competition. Whether and how to carry out the transformation are closely related to the enterprise's strategy. Enterprises with after-sales service in different development periods have different demands for enterprise service management. Combined with the company's different development strategies, they determine the positioning and development objectives of the service department.